Tuesday, 21 May 2013

POWERHOUSES BEHIND THE PHILIPPINES’ SUPER PRODUCTION OF TELESERYES.




ABS-CBN and GMA Network are the main teleseryes' production in the Philippines. ABS-CBN and GMA Network were started decades ago. Both face very stiff competition from one another.


1.ABS.CBN
This is a major commercial television network in the Philippines and the country's largest, oldest, and leading television network. It was launched on October 23, 1953 as Alto Broadcasting System and is among the first commercial television networks in Asia. Its headquarters is in Quezon City with regional offices and news bureaus in over 25 provincial areas throughout the country.
Teleseryes are however produced by STAR-CINEMA under ABS-CBN.








2.GMA Network
This is also the major commercial television & radio network in the Philippines. GMA Network is owned by GMA Network, Inc. a publicly listed company. Its first broadcast on television was on October 29, 1961, GMA Network (formerly known as DZBB TV Channel 7, RBS TV Channel 7, GMA Radio-Television Arts then GMA Rainbow Satellite Network) is commonly signified to as the "Kapuso Network" in reference to the outline of the company’s logo. It is headquartered in the GMA Network Center in Quezon City and its transmitter is located at Tandang Sora Avenue, Barangay Culiat also in Quezon City.

Just as Mexican Telenovelas Philippines Teleseryes dominate in many countries in Asia, Latin America,

Kenya in Africa.
  




 In their 60th Anniversary they designed a different Logo

 GMA Network has used a number of logos throughout its history especially when Gozon, Jimenez and Duavit acquired the station in the 1974. From late 1970s to the early 1990s, the network used theCircle 7 LOGO, which is also expended by several networks around the world. In the 1980s, to refine its presence in Philippine broadcast industry, GMA Network used the slogan Where You Belong, and lasted for two decades before invigorating to another catchphrase. In 1989, GMA Network redefines itself as the Rainbow Network, succeeding the ensigns of the rainbow. Throughout the 1990s, the network developed the logo before having it replaced by its current logo in 2002 and as the Kapuso Network After a huge marketing campaign, and improved television ratings, the new insignia (the rainbow-colored stylized heart-shape logo known as Kapuso) is now one of the most recognizable in the Philippines.

In their 60th Anniversary they designed  this Logo







No comments:

Post a Comment